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Published on 17 August 2017
Conferences, the new African cash cow
Following on from gold, oil and cotton, consultants are now cashing in on the great economic gatherings and conferences being held across the continent. French firms Richard Attias & Associates and ESL & Network, British concern WPP and Ivorian group Voodoo are vying to snap up contracts to organize these highly lucrative forums throughout the continent, from Morocco to Madagascar and Gabon. Playing host to these events comes with a hefty price tag. It is however, a price African presidents are willing to pay to improve their image by pulling in entrepreneurs and the key players of the economic world. A move often made in vain.
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