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North Africa
As Coca-Cola rationalises, Equatorial, Hellenic and Castel redraw battle lines

A Coca-Cola advertisement in a kiosk in Fez, Morocco (28 March 2007).
A Coca-Cola advertisement in a kiosk in Fez, Morocco (28 March 2007). © C3537 Marijan Murat / Deutsche Presse-Agentur/MaxPPP
The Atlanta-based soft drinks behemoth wants to consolidate its North African distribution network to end up with just one partner in each country, or even group of countries. It's all part of a wind of change blowing across the whole of Africa. [...]
Published on 07.02.2022 at 05:00 GMT Reading time 3 minutes
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  3.  As Coca-Cola rationalises, Equatorial, Hellenic and Castel redraw battle lines 
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