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Kenya
EU banks on Kenya to reach other east African markets

Reading time 4 min

Kenya's president William Ruto in Brussels on 29 March 2023.
Kenya's president William Ruto in Brussels on 29 March 2023. © Alexandros Michailidis/Alamy Live News

Brussels is counting on the pro-business stance of William Ruto, with whom a free trade agreement has been concluded, to convince other countries in the region to step up their trade.

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