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Morocco
Behind the scenes of the Moroccan campaign for the caftan's UNESCO inscription

Reading time 2 min

Fashion show dedicated to the caftan in Marrakesh, in May 2025.
Fashion show dedicated to the caftan in Marrakesh, in May 2025. © Saouri Aissa / Xinhua News Agency/Newscom/MaxPPP

A few months before securing the inclusion of the traditional garment on the UNESCO intangible cultural heritage list, Rabat turned to a long-standing partner to fine-tune its communications in the French press.

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