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Spotlight | Algeria
Algiers deploys music, cinema and sport in soft power charm offensive

By Jihâd Gillon

Published on 18.06.2026 at 04:40 GMT Reading time 7 min

Algerian singer Cheb Khaled and Franco-Algerian DJ Snake in Doha, in December 2022. © Patrick Baz/Qatar Creates/AFP

With backing from the presidency and influential diaspora networks, Algeria is investing in music, sport and culture to recast the country's image, attract foreign investment and position itself as a more appealing tourist destination.

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Spotlight | Algeria
Algiers deploys music, cinema and sport in soft power charm offensive

With backing from the presidency and influential diaspora networks, Algeria is investing in music, sport and culture to recast the country's image, attract foreign investment and position itself as a more appealing tourist destination.

This article may be accessed by subscribers

Do you want a free trial before subscribing?

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Related topics to this article

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Palace Intrigues
Faure Gnassingbé, Andry Rajoelina, Abdelmadjid Tebboune

West AfricaThe 50th anniversary summit of ECOWAS in limbo

MadagascarAndry Rajoelina's Paris trip fails to go unnoticed

AlgeriaDJ Snake shakes things up with impromptu concert in Algiers

Algeria
Pope Leo XIV's visit takes shape

Algeria
Karim Zéribi orchestrates the opening of Algerian bank BEA's subsidiary in Paris

Algeria
AL24 News: on the president's wavelength

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Spotlight | Algeria Algiers deploys music, cinema and sport in soft power charm offensive

With backing from the presidency and influential diaspora networks, Algeria is investing in music, sport and culture to recast the country's image, attract foreign investment and position itself as a more appealing tourist destination.

This article may be accessed by subscribers

Do you want a free trial before subscribing?

Create your free account

create a free account

Related topics to this article

Read also

Palace Intrigues Faure Gnassingbé, Andry Rajoelina, Abdelmadjid Tebboune

West AfricaThe 50th anniversary summit of ECOWAS in limbo

MadagascarAndry Rajoelina's Paris trip fails to go unnoticed

AlgeriaDJ Snake shakes things up with impromptu concert in Algiers

Algeria Pope Leo XIV's visit takes shape

Algeria Karim Zéribi orchestrates the opening of Algerian bank BEA's subsidiary in Paris

Algeria AL24 News: on the president's wavelength

Algeria Algiers seeks to revive its film industry

About Africa Intelligence

Subscription

Africa Intelligence on social media

Indigo Publications' websites

Spotlight | Algeria
Algiers deploys music, cinema and sport in soft power charm offensive

Palace Intrigues
Faure Gnassingbé, Andry Rajoelina, Abdelmadjid Tebboune

Algeria
Pope Leo XIV's visit takes shape

Algeria
Karim Zéribi orchestrates the opening of Algerian bank BEA's subsidiary in Paris

Algeria
AL24 News: on the president's wavelength

Algeria
Algiers seeks to revive its film industry