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Spotlight | Ethiopia
Castel's Ethiopian beer subsidiary in ferment over restructuring

A giant billboard for Meta beer, in 2016, Addis Ababa, Ethiopia.
A giant billboard for Meta beer, in 2016, Addis Ababa, Ethiopia. © Eric Lafforgue / Hans Lucas via AFP
The French group's local subsidiary BGI has lost its dominant position on the Ethiopian beer market to its longstanding rival Heineken, and is under pressure from distributors demanding more money. It is restructuring to try to get back on track, but this is causing consternation and even led to one of its plant managers getting shot. [...]
Published on 19.12.2023 at 04:40 GMT Reading time 5 minutes Constance Daire
Business

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