Diageo

Kenya
Heineken subsidiary fails to block EABL sale to Asahi

Kenya Wine Agencies had filed an appeal with the competition authority to suspend the transaction between East African Breweries and the Japanese beverage giant announced in December 2025, but to no avail.

Kenya
Asahi prepares for next steps in $2.3bn EABL acquisition

Regulators must approve the transfer of Diageo's stake in East African Breweries to the Japanese beer group. Lacking experience in the region, the brewer has turned to advisers and is seeking to recruit senior executives ahead of completing its first deal on the continent.

Ivory Coast
Prosuma's bubbles burst as it loses champagne and spirits distribution

The Prosuma group, controlled by the Kassam and Fakhry families, will no longer be distributing champagnes and spirits in Ivory Coast.

Kenya
Brewer EABL manages its foreign currency risk

The Kenyan brewery recently cleared its outstanding foreign currency overdrafts.

Kenya
Ruto deploys civil service boss to defuse tax row

The Kenya Revenue Authority doesn't have enough money to reimburse all overcharged state agencies. Felix Koskei is on the case.

Kenya
Rising interest rates prompt East African Breweries to make early loan repayments

The Kenyan brewery is keen to maintain financial headroom amid challenging financial times. The second half of 2023 saw the firm's profits fall by more than 20%.

Cameroon
CEMAC court to rule on Castel acquisition of Guinness Cameroon

Despite CEMAC's green light last year, Cameroonian brewers are continuing to contest the purchase, believing it would give Castel too dominant a position in the country's beer market.

The New Guard
Senegal, Guinea-Bissau, DRC, Ethiopia, Libya

Every Wednesday, Africa Intelligence reveals the next generation of movers and shakers in business and politics.

SenegalMamadou Fall Kane, presidential oil adviser, branches out into mining

Guinea-BissauSaico Umaro Embaló, the president's nephew and Turkey envoy

DR CongoArthur Omar Kayumba, Tshisekedi's Grand Inga irritant

EthiopiaWintana Shimelis, in charge of the UK's Diageo in Addis

LibyaAhmed al-Sharkasi, the PM's low-key advisor

Ethiopia
Castel buys out Diageo to strengthen its position against Heineken

Two Castel production plants are under threat from the conflict in Tigray. Through its acquisition of Meta Abo Breweries, however, the French brewer has secured fresh production capacity, away from the fighting, and gained market share as it battles with its main competitor, Heineken.

Tanzania
Boris Johnson seeks to extend 'Global Britain' strategy to Dar es-Salaam

With British investors taking an increasing interest in Tanzania, Boris Johnson's trade envoy is keen to make sure that the Magufuli era is well and truly over.

Cameroon
Castel launches corn processing plant to consolidate drinks market domination

Castel Group's SABC has launched the Compagnie Fermière du Cameroun, a subsidiary that specialises in grits production. This will enable it to secure its supply of one of the raw materials it needs to make beer and to consolidate its lead over its competitors.

France, Kenya, Uganda
French business implicitly supports Kenyatta by backing Danone

The Medef International delegation due to visit Kampala next March will focus on the efforts of Brookside Dairy to expand in East Africa. The milk producer is co-owned by the Kenyatta family and the French behemoth Danone.