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Morocco
After BCG and Zébra, Elalamy's AMDIE ready to hire more nation branding pros

Reading time 2 minutes

The Moroccan Minister of Trade and Industry Moulay Hafid Elalamy.
The Moroccan Minister of Trade and Industry Moulay Hafid Elalamy. © Chen Binjie/Xinhua News Agency/Newscom/MaxPPP

The Moroccan investment and export development agency's contract to help restore the country's reputation overseas and lure investors has a juicy enough envelope to attract international consultancies.

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