MOROCCO Issue dated 02/03/2021

After BCG and Zébra, Elalamy's AMDIE ready to hire more nation branding pros

The Moroccan Minister of Trade and Industry Moulay Hafid Elalamy.
The Moroccan Minister of Trade and Industry Moulay Hafid Elalamy. © Chen Binjie/Xinhua News Agency/Newscom/MaxPPP
The Moroccan investment and export development agency's contract to help restore the country's reputation overseas and lure investors has a juicy enough envelope to attract international consultancies. [...] (254 words)
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