Coca-Cola boils down bottling providers to just ECCBC
The US drinks giant is restructuring its bottling circuits in the kingdom. Its aim is to work with a single local supplier and increase market concentration.
The merger between three Algerian Coca-Cola distributors into a single unit controlled by Equatorial, owned by the American giant and Spanish Cobega, requires approval from local authorities. Meanwhile, Algeria is in a trade war with Madrid.
The Atlanta-based soft drinks behemoth wants to consolidate its North African distribution network to end up with just one partner in each country, or even group of countries. It's all part of a wind of change blowing across the whole of Africa.
Algerian soft drinks market leader NCA Rouiba, which is in the process of being taken over by French brewing giant Castel, was able to hold an all-important general shareholders' meeting on 22 April despite the Covid-19 lockdown, thanks to the intervention of the authorities.
The giants of the Algerian billboard market are quaking in their boots! For some months now, they have watched helplessly as their competitor Innomedia has risen irresistibly to prominence. This young company, which is owned and run by Ahmed Karim