NORTH AFRICA

As Coca-Cola rationalises, Equatorial, Hellenic and Castel redraw battle lines

A Coca-Cola advertisement in a kiosk in Fez, Morocco (28 March 2007).
A Coca-Cola advertisement in a kiosk in Fez, Morocco (28 March 2007). © C3537 Marijan Murat / Deutsche Presse-Agentur/MaxPPP
The Atlanta-based soft drinks behemoth wants to consolidate its North African distribution network to end up with just one partner in each country, or even group of countries. It's all part of a wind of change blowing across the whole of Africa. [...] (511 words)
Issue dated 07/02/2022 Reading time 3 minutes
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