Castel and Equatorial join forces to shake up Coca-Cola market
Coca-Cola's distributors in Algeria are going to swap stakes in their respective subsidiaries, with the plan to eventually merge them into a new entity.
The Atlanta-based soft drinks behemoth wants to consolidate its North African distribution network to end up with just one partner in each country, or even group of countries. It's all part of a wind of change blowing across the whole of Africa.
Algerian soft drinks market leader NCA Rouiba, which is in the process of being taken over by French brewing giant Castel, was able to hold an all-important general shareholders' meeting on 22 April despite the Covid-19 lockdown, thanks to the intervention of the authorities.
The giants of the Algerian billboard market are quaking in their boots! For some months now, they have watched helplessly as their competitor Innomedia has risen irresistibly to prominence. This young company, which is owned and run by Ahmed Karim