The Covid-19 pandemic has barely disturbed the buzz of activity on the fourth floor of the Régence building in Casablanca's Sidi Maârouf district. Away from the marquetry and Zellij tilework of the Royal Palace, it is in this nondescript building, flanked by a Carrefour hypermarket and a DHL logistics base, that Mounir el-Majidi, Mohammed VI's private secretary and manager of royal holding company Al Mada, oversees the expansion