Africa, France
Rapper Booba teams up with LVMH champagne distributor in Africa

French singer Elie Yaffa aka Booba performs on stage during the 37th edition of the Francofolies festival in La Rochelle, on 15th of July 2022.
French singer Elie Yaffa aka Booba performs on stage during the 37th edition of the Francofolies festival in La Rochelle, on 15th of July 2022. © Romain Perrocheau/AFP
Booba's own champagne brand will be launched with much fanfare next week. Among its partners is the distributor of all LVMH champagne brands in Africa. [...]
Published on 09.02.2023 at 05:00 GMT Reading time 2 minutes

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